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The 3/50 Project Asks People to Shop Locally.

While Joe and I were at the NCPA (National Community Pharmacists Association) annual meeting in Philadelphia, we sat in on a marketing program and one of the things the speaker introduced us to was “The 3/50 Project.”

The 3/50 Project asks which local or independent stores in your community would you MISS if they suddenly disappeared?

They also state that “for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll, and other expenditures. If you spend that in a national chain, only $43 stays here. Spend it online and nothing comes home.”

The 3/50 Project asks you to choose three local businesses and spend $50 in those stores to save your local economy.

Joe and I are just starting a shop local program in the pharmacy, so be on the look out for more information on that. We will have signs, stickers, and bag stuffers explaining why we think it is important to shop locally. Additionally, we have asked our employees to “shop locally,” and we’ve put our money into encouraging them to do that. Joe has officially made the two dollar bill the local currency for Plain City. We gave each of our staff twenty-five two dollar bills with the only limit on their use being that they have to be spent in local businesses. As the weeks go by, we’re going to see if other Plain City shop owners notice an influx of two dollar bills in their cash registers. We hope this will show people just how much their money fuels our local economy.

At Plain City Druggist, we completely agree with the idea of The 3/50 Project and shopping locally. In the next month, Joe and I, as well as our staff, will be doing our best to spend $50 (in two dollar bills) in local businesses that we know we cannot live without. We’d ask you to consider doing the same. We also hope we are one of those businesses you would hate to lose.

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